Major Responsibilities
Develop acquisition, usage and retention strategies, programs and plans for the segment
Review market intelligence and segment data, information on competitor activities and consumer trends to assess market requirements and identify opportunities
Observe and evaluate the performance of existing products and services and develop techniques to expand and improve them
Identify segment opportunities, review pricing strategies and facilitate management decision with in-depth industry, market applicability and feasibility analysis
Evaluate product promotions and campaign plans, road maps and finalize and ensure them implemented understanding with management
Identify needed technical and IT features and manage the preparation of the required features, tools and equipment on time with the help of relevant departments
Supervise the management of loyalty leads, campaign and efficient supply of redeemed gifts
Reduce Churn through different Loyalty Program; Establish Priyojon as a differentiation factor for BL subscribers
Develop Banglalink CBM strategy, initiatives and supervise the CBM team to develop different analytics model for consistently monitoring, evaluating and predicting all Banglalink customers and formulate them into micro segmentation with complex data modeling, analytics, and to develop and launching relevant contextual marketing and BTL plans and activities
Required Academic Qualifications
MBA
Required Experience
10-11 years of experience in the Telecom sector with a proven track record in product development and developing and administering marketing programs
Required Knowledge & Skills
Good understanding of technical framework of Telecom Understanding of Billing systems, churn prediction models and technology evolution
Comprehensive familiarity with competitive environment, market trends and consumer mindset
Hands on customer lifecycle management knowledge
Thorough customer acquisition and retention knowledge
Strong understanding of segmentation, pricing methodology and business strategy
Good commercial acumen
Sound knowledge of Brand management & Communication management
Required Competencies
Same as above
Department/Division/Job Location
Marketing/Commercial/Dhaka
Application Deadline: Saturday, July 2, 2016